For most people, EDL is the acronym of the English Defense League, a far-right group that regularly and vehemently protests in the street against what it considers to be a spread of Islamism and Sharia in the United Kingdom. Over the past two years however, a number of UK residents have started to associate EDL with another movement: the English Disco Lovers. The story started as a joke when art student Chris Alton decided to reclaim the acronym and google bomb EDL so that English Disco Lovers would appear on top of the results for the search 'EDL' and the three letters would, over time, be associated with tolerance, multiculturalism and equality. Another key strategy of English Disco Lovers consists in participating to counter-English Defence League demonstrations across the UK, wearing garish shirts, dancing to disco music and singing "Go! Walk out the door! Turn around now 'cause you're not welcome anymore!" to the members of the islamophobic group.
As the popularity of its online and offline presence demonstrates, English Disco Lovers has grown into a socially-engaged project that is far more powerful than what its initiators had initially envisioned. I talked online with Chris Alton about the EDL adventures, the wrath of the original EDL, the positive changes a humorous campaign can yield and how English Disco Lovers fits into the history of disco music.
Hi Chris! Who's Alex Jones? i keep finding his name rather than yours in all EDL interviews. he seems to have had a Quaker upbringing as well.
Alex Jones is my pseudonym. At first it was a safety precaution, as the English Disco Lovers email account had been receiving death threats from EDLers who were none to pleased about my cheeky acronym-pinching antics. I didn't fancy a bunch of heavies turning up on my doorstep, so I did the sensible thing and used a fake name. If you look at my TEDxYouth@Hackney talk I'm even wearing a mirrorball mask. The name and mask ultimately became a license to 'perform' Alex Jones. I see him as an idealised aspect of myself, given form and amplification.
When i first read about your EDL project, i assumed it was just great fun and pleasant anti-racism but then i read in an interview that some of you actually attempt to discuss with members of the English Defense League? Do you manage to achieve something by engaging in conversations with them? Because they look pretty scary and some might be very annoyed by your own take on the acronym...
Yeah, through running the project that dialogue opened up. I'd get the odd message from an English Defence League member, one said, "hate the idea, but love the badge". He was referring to our logo, so I offered to send him a badge with it on. Those messages would become inroads, which allowed me to speak to them on a one-to-one basis about why I was doing what I was doing and why they were doing what they were doing. On mass they're a pretty scary bunch, but over social media there's (unsurprisingly) less to fear. In some cases the discussions led nowhere, but in others I found that the English Defence League members opened up to the possibility that their EDL could be causing an increase in the radicalisation of young Muslims, a few even left the organisation (or so they told me).
You wrote me that one of your sources of inspiration was your Quaker upbringing. What has the Quaker education taught you that helped you set up and run the EDL?
Since a young age I've been around people who are more actively engaged in changing the world than most. Quakerism exposed me to countless individuals and groups campaigning in various ways for numerous causes. At the age of 14 I met a woman who'd canoed out to the Trident Submarines in Faslane, planted potatoes onboard, then tried to make her getaway before being surrounded by vessels far superior to her tiny canoe. She was in her 60s at the time and at 17, I was present at the British Yearly Meeting where Quakers made the decision to allow same sex marriages and to lobby the government to legalise them.
Those are two examples among many, both of which exemplify the commitment of Quakers to peace, equality, simplicity and truth (the Quaker testimonies), despite the approaches being so different.
I think it's clear that some of the testimonies mentioned above manifest themselves in English Disco Lovers. It's a peaceful alternative to the English Defence League, which supports equality and togetherness over the divisions the other EDL capitalise upon and exacerbate.
You've been working on EDL for two years now. What have been the most surprising moments in the life of EDL?
As you can imagine there have been many! Getting it off the ground was certainly a surprise. When I made the Facebook page I never imagined the idea would move beyond my friendship group. However, after less than 6 months of using social media to generate interest in the idea, I got an email from Dorian Lynskey, a writer at The Guardian. He asked me a few questions via email and wrote a piece on English Disco Lovers, which was featured in The Guardian's G2 in February 2013.
Then in April 2013 I went down to Brighton for a counter-English Defence League demo. I was surprised to find a mass English Disco Lovers presence opposing the EDL march, bedecked in disco gear (I'm talking wigs, sequinned shirts, flares, the lot) and singing along to disco classics like Chic's "I Want Your Love". When they launched into Gloria Gaynor's "I Will Survive" and told the English Defence League to, "Go! Walk out the door! Turn around now 'cause you're not welcome anymore!" the surrounding protesters joined in and danced along. I surprised that people felt so strongly about an idea that I'd brought into the world, and that they were willing to spend their afternoons embodying it!
Why did you chose disco rather than any other type of music?
The choice of disco is fundamental to the ideology of English Disco Lovers, not only because of the genre's positive sound, but due to the history of disco. In the 1970s discotheques were havens for minorities, they brought together people of every colour and sexuality to listen to music that celebrated unity and self-expression. In 1979 there was an anti-disco rally called Disco Demolition Night, which involved the destruction of disco records. It has been said that the event had racist and homophobic undertones and that it played a significant role in the decline of disco's popularity.
It's also significant that, the word discotheque comes from Nazi occupied France, where jazz music was banned, as it was seen as a potential music of revolution. As live performances were deemed to be too obvious, citizens began to opt for underground bars where they could listen to recordings. These places became known as record libraries, which translates into French as 'discotheque'.
I wanted to redeploy this history in opposition to contemporary intolerance and the recent rise of right-wing extremism in the UK. The English Disco Lovers' motto is "Unus Mundas, Una Gens, Unus Disco", so it's also worth mentioning that, in Latin, disco could be understood to mean 'I learn', 'I learn to know', 'I become acquainted with'.
Apart from google bombing the far-right group, what do you hope to achieve with EDL?
Well, English Disco Lovers has already achieved many things beyond google bombing the English Defence League. For example we've been holding disco nights for about a year and a half, where the profits are donated to charities that tackle issues such as racism, HIV and hate-crime. We've held nights in London, Brighton, Bristol and Manchester, so I hope that these nights continue to grow in popularity and that we can continue spreading the "Don't Hate! Gyrate!" message.
What is next for EDL? any upcoming performance or meeting?
Well I'm heading down to Brighton in early January to meet with two stalwart English Disco Lovers about this very question, what next? I intend to step away from the project for a while and focus on new work, so the future of English Disco Lovers is a little uncertain at the moment. We have a few DJ sets booked in the coming months, which will be posted up on our website and social media, but in terms of big plans and aims, we'll all have to wait and see.
English Disco Lovers is part of an exhibition at the Collyer Bristow Gallery in London. The show remains open until Jan 28th, 2014.
Finally! I found some time to type down my notes from the DocLab: Interactive Conference, a one-day event that looked at how artists, film makers, designers and entrepreneurs are exploring digital behaviour and redefining the documentary genre in the digital age.
IDFA DocLab is part of IDFA, the International Documentary Film Festival Amsterdam. I didn't have the time to see any of the 'traditional' documentaries (alas!) but i did get to try some smart interactive and/or immersive virtual reality works in the exhibition. I'll probably publish tomorrow my thoughts on that show and the conference notes below might provide a good introduction to it.
The Interactive Conference surprised me. In the best possible way. I was expecting to be entertained by the artists' talks and bored by anyone else who stepped on stage before or after them but it turned out that i didn't have one dull moment that day (I did sneak out of the auditorium as the 'Financiers Round' was starting though.)
There was a genuine sense of excitement and wonder in the room. Virtual reality and other new media are about to break into the mainstream and most speakers still have the feeling that they are experimenting and pioneering new ways to engage audiences.
I've already told you about James George's talk at the conference. The following notes are far drier and don't cover everything i heard that day. I'm not even going to mention every single contribution to the event. I've just picked up my favourite moments:
Monique Simard, president and CEO of the Development Corporation of Cultural Enterprise for Quebec (SODEC) noted that people consume culture in different ways than in the past. Nowadays, i's much less television that entertains us than mobile phones. Yet, while TV channels still invest in developing new creative content, mobile phone companies hardly invest in content. There has to be a re-balance of the financing of culture.
Juha van 't Zelfde, artistic director at the Lighthouse in Brighton, talked about How the web lost its innocence. An incomplete index. He shared his observations about the dark side of the internet and illustrated the collateral damage of technological innovation through 5 artworks:
1. Total Surveillance
2. Predatory Capitalism. Apple, google monetizing on anything.
3. Non-state Terror.
Example: The mocked-up Grand Theft Auto-style trailer that features virtual fighters shouting "Allahu Akbar!" as they attack U.S. troops.
4. State Terror
Their work BLIND DATA, for example, recombines images and sounds sourced from youtube and other platforms, subtracting them from the flux of communication as a way of "decommissioning" an increasingly weaponized infotainment complex and contributing to a more general disactivation of the ideologies and affectologies of vision, knowledge and power that underpin drone warfare.
5. Disconnecting People
Hito Steyerl's How Not to be Seen: A Fucking Didactic Educational .MOV File is a caustic educational video instructing you on how to avoid being seen. From going off-screen to being female and over 50 years old.
The Shirt on Your Back: Video, texts and photos that document Guardian the human cost of the shirt you are wearing.
While The Guardian's interactive NSA Files: Decoded was linear, The Seven Digital Deadly Sins is not. The short series asks what pride, greed, gluttony and other deadly sins would become in our digital era. The work is based on video interviews but it also features voting polls asking you whether or not you condone the digital deadly sin exposed.
Why? The Guardian feels the need to reinvent itself because the traditional newspaper industry is dead.
Visual artist Jan Rothuizen draws by hand huge maps of locations as different from each other as the worst hotel in Amsterdam and a refugee camp for Syrian Kurds. These maps are less about topography than about presenting a whole narrative in a very open way. It's non-linear and non-scripted, it's layered and you're the one who has to retrieve all the clues in the drawings and weave the whole story.
The detention center located right next to the runway at Schiphol airport is off limit to photographer but, as a drawer, Rothuizen was allowed to enter and sketch around.
He showed DEEP 360, an experiment that uses early non-3D spherical camera prototypes to create immersive cinema. One of the works in the series is The Polar Sea, the first 360 documentary shot in the Arctic. The work follows the film crew as they are sailing through the Northwest Passage and experiencing the effects of climate change.
According to Wallner, the arrival of the Samsung's VR headset that uses the new Galaxy Note 4 as its main display will further mass market virtual reality. However, he also firmly believes that a technology that can't tell a story is doomed to fail.
He gave the example of 1947 MGM' film Lady in the Lake which attempted to create a cinematic version of Chandler's first-person narrative style of Philip Marlowe novels. The audience could only see what the detective did. Metro-Goldwyn-Mayer promoted the film as 'the most revolutionary style of film since the introduction of the talkies.' It didn't meet with much critical success.
For Wallner, it's tricky to simply try to replicate a classic cinematographic experience in virtual reality. In cinema, we create an empathic relationship with the characters but it's difficult to find this relationship when you are wearing VR goggles and are at the center of the experience. Therefore we need to find new kinds of languages to tell the stories.
He also pointed to the fact that cinema, as we know it now, is part of a continuum and tomorrow's cinema still has to be invented.
Next there was a panel about virtual reality. Panels tend to be a bit bland. Not this one. Here's what i learnt from panelists Danfung Dennis (a film maker who founded a company that combines advanced 3D graphics with high-res video to create immersive video applications), creative developer Brian Chirls, Thomas Wallner, one of the developers at BeAnotherLab and media artist Oscar Raby:
- many developers approach VR from a game perspective or a cinema perspective. This involves peculiar expectations about what the experience should be like. But we need to see VR as an open field to explore as its own unique medium.
- it's too early to actually make mistake. We are at a stage where we have a lot to learn from every experiment.
- there is a fear that big studios (like Pixar) are going to use VR to make more spectacular versions of Marvel comics, instead of investigating new possibilities. Independent creators can't compete in money and power so they should create their own art forms and make the best of existing shortcomings in the technology instead of trying to perfect a technology (you need lots of money to do that.)
- the political applications of VR: using VR as a tool for propaganda and brainwashing, to replicate the existing status quo and ideas.
- VR can be used to understand other conscious beings like animals, VR can connect us to other beings in emotional, empathic ways and thus could be a tool to make us feel more connected to the other.
- we don't know yet how the VR content will be distributed but it is possible that it will be distributed through a model similar to the one of the Apple store. Which reminds us of the web that was created as an open, distributed platform. And not as a network that depends on a central authority.
Someone in the audience asked the panel if the only way to make VR was to be incredibly well funded. BeAnotherLab is an example that you don't necessarily need a big investment to start. They worked without funding for 3 years. The panelists advised to start with a computer and a head mounted display. Some are really affordable now. E.g. Google Cardboard.
Next came Liz Cook. The film community manager at Kickstarter listed projects her team is particularly fond of. Magzine.it helpfully uploaded the video of her talk. In case you want the short version of her talk, the projects she mentioned are: Radiotopia, the video game Nevermind, Blast Theory's Karen app, Rainforest Connection and Lunar Mission One.
One of my favourite talks of the day was by Dries Verbruggen from Unfold. It's always uplifting to see that a designer whose work you're admiring turns up to be a fantastic speaker. Verbruggen 'loves the fluidity of the digital but not the rigidity of the screen' and it's only fitting that his studio would work a lot with 3D printing.
Kiosk, for example, is a cart to 3D print in the street. Pick an object you covet and Kiosk can copy or customize it on the spot. During the Salone del Mobile Unfold made 3D scans of the new objects presented at the fair and started to appropriate, sample, remix, improve, up/downscale or copy new objects 3d-printed on the spot.
The performative work echoes a Tate debate that discussed when 3D printing was ok. Unfold did not 3D replicate to offend or steal but to start a discussion. And as Verbruggen concluded, Unfold might not steal other designers' works but others are doing it already and they are selling designers' ideas on 3D platforms.
Kyle McDonald gave the final keynote. The media artist showed his works and the trouble some of them got him into. I'm sure you know most of his works (if not, this is the place to go!) I particularly like his Social Roulette, an app that give you one in 6 chances to delete your Facebook account. Facebook was not amused.
More images on Brakke Grond facebook page.
Over the years, Burnham-on-Sea, a seaside resort in Somerset has been regularly affected by tidal flooding. As a response, a high wall was erected along the coastline, returning waves back to the sea. The 1.6 kilometres long and 3.2 metres high sea wall regulates access to the sea by a series of raised steps and vehicle access points which can be closed during storms.
As part of her BA Design course at Goldsmiths, designer Hannah Fasching decided to make use of that gigantic wall and reacquaint the inhabitants of the town with the intertidal zone, the space between the high and low tide. She organized a screening along the sea wall, using footage shot in the 1930s, before the wall was built. The films shows how people used to ride bicycles and do sport on the beach and how in the past, the seafront functioned as a vibrant cultural hub.
The project, called the Intertidal Cinema, established a conversation with this architecture of control and neutralization. It also looked at how new relationships can be established between humans and the temporary spaces provided by nature.
Can we continue to exist within an infrastructure that seeks to not only resist, but nullify natural forces? How might we approach increasingly fragile sites in a way that challenges the inherited attitude of conquering nature as though it were an opponent? Can the temporary spaces that occur naturally in the environment provide us with a new way in which design can operate?
Hannah has recently exported the project to London. For three nights, she turned the tidal beach of Deptford creek into a social space. I caught up with Hannah to have her talk about the project in general and about the film she projected in Deptford.
Hi Hannah! Could you first tell me again the story of that beautiful vintage cinema sign we see emerging from the water in Burnham-on-Sea?
The first Intertidal Cinema took place in Burnham-on-Sea's intertidal zone, between high and low tide. We stood the sign in the mudflats on the beach at low tide. What we didn't realise at the time was that the speed of the tide coming in depends mainly on the bank of the beach and that the flats being 'flat' submerge within minutes. Thinking we had time to play the film and collect it afterwards, at sunset, just as the film began playing we turned around just in time to see a wave sweep away the bottom rung of letters. And a few minutes later the whole sign was submerged; an unexpected but appropriate demise.
What made you chose Deptford Creek for the second edition of the IC, rather than any other area by the river bank?
Deptford is at a pivotal point in its history, the waterfront that I remember less than a year ago is now unrecognisable. As a former royal dock, it has evolved from an area defined by its natural topography into an area characterised by rapid urbanisation and gentrification.
In Deptford, much like in Burnham, there is an abrupt contrast between the natural and artificial landscape though the artificial is much more dominant here. The tidal river, Ravensbourne runs from the Thames through Deptford and creates an intertidal zone fluctuating 7m in the heart of Deptford.
As a project that explores this relationship by creating social spaces in temporary environments, taking the project to Deptford meant it developing in a new way.
I've never been there but i had a look on google image. It seems to be a radically different from Burnham. How is the tidal creek of Deptford used now? Is there any social activity there?
Things do happen here, but many are not specifically tied to the river. There is a big community of artists along this part of the river, with studio spaces and galleries as well The Laban Dance Centre, which was built 11 years ago.
The creek creates a unique wildlife area which the local authorities are keen to preserve. The creekside centre, an educational facility, provide tidal walks once a month on the creek. The ahoy centre, a charity in Deptford based on the waterfront, encourage water activities and sports on the river. The Ha'Penny hatch bridge, which can open to allow boats to pass, is a public walkway with many commuters passing over every day. The creek runs underneath this bridge.
How did you make the space more comfortable and enjoyable for people?
Holding a cinema in an area where it doesn't normally function instantly transforms it. Using the bridge as a watching platform, we projected onto structures which faced out onto the creek. One of the projections leaned out over the bridge, projecting vertically onto the water. The cinema took place as the tide was going out, as the water emptied from the creek the projection became clearer, until it eventually hit the rocks below the surface. The tide became the factor which focused the image.
Could you talk to us about the Deep Ford film? It seems to be very different from the film you showed in Burnham.
The film in Burnham consisted of archive footage, a window into the history of the seafront before the wall.
In Deptford it's more of a contemporary take on gentrification and how the area has developed relating back to the history of the dock.
The Deep Ford is a reference to the ford on which Deptford developed. The film shows historical architectures and landmarks around Deptford, many of which played an important part in the shipping industry. Voices of people who were interviewed as part of the project are used to animate these architectures, each voice representing a different place, as though the places are talking to you. These people are people who live, grew up and work in Deptford, but also people involved with how it's changing such as redevelopers. The physical space starts to take on the voice of the social.
Why do you think that it is important that humans (re)connect with natural forces?
To use a quote from Wendell Berry, a poet, environmental activist and cultural critic:
"The cities have forgot the earth and will rot at heart till they remember it again."
Wendell Berry, 1969
In its broadest context the project is about climate change, though it addresses in a different way than a project that might involve weather robots and cloud seeding. I think what is required is an increased understanding of the natural environment, but it seems to me that the well documented expansion of cities is fundamentally incompatible with this. A city is essentially a hardscape.
Using an extreme example; Tokyo as a city sitting on a tectonic boundary, is in permanent conflict with it's natural surroundings. The strict building codes in Tokyo mean that the architecture responds the the natural surroundings. Building foundations are built to move with seismic activity. If our natural environment is to be increasingly volatile, a failure to understand and act in relation to it will only ever cause problems.
The Intertidal cinema that took place in Deptford works in direction relation to the tide, using this force to focus the image of the projection.
Your project explores ways for people to "experience the extremes of the environmental conditions'. Is that out of concern for the future of a country threatened by sea rising?
It can't not be. The project began by documenting an area of land artificially lower than sea level, and suffers from flooding as a result (Somerset).
If the sea is rising what will our relationship with it be?
I think this is already happening, this relationship is being configured through sea wall's and flood defences. Whether it's on the coast in Burnham or in the city of London. They both dissolve the relationship with the water and are also potentially apocalyptic because of the risk of them failing.
What's next for the Intertidal Cinema?
Following on from the last answer, I see the project developing towards larger scale responses to the temporary spaces in the natural environment.
The new episode of #A.I.L - artists in laboratories, the weekly radio programme about art and science i present on ResonanceFM, London's favourite radio art station, is aired this Wednesday afternoon at 4pm.
Today's guests are Evan Roth, Becky Stern, Geraldine Juárez and Magnus Eriksson from the Free Art and Technology Lab (F.A.T. Lab), a network of artists, engineers, scientists, lawyers, and musicians who are committed to supporting open values and the public domain through the use of emerging open licenses, support for open entrepreneurship, and the admonishment of secrecy, copyright monopolies, and patents.
Some of the members were at the MU gallery in Eindhoven last week for a F.A.T. Lab retrospective as well as for the launch of THE F.A.T. MANUAL. In this episode, we will be talking about 3D printed guns, Ideas Worth Spreading which allows you to deliver your own pirate TED talk, open culture and how to remove Justin Bieber from your web browsing.
The radio show will be aired this Wednesday 20 November at 16:00, London time. Early risers can catch the repeat next Tuesday at 6.30 am. If you don't live in London, you can listen to the online stream or wait till we upload the episodes on soundcloud.
F.A.T. GOLD Europe. Five Years of Free Art & Technology is at MU in EIndhoven until January 26, 2014. THE F.A.T. MANUAL is on print on demand but you can also download it for free.
There are countless parodies, imitations, versions of the Technoviking. The fabulous and the lame ones that you can expect Youtube to harbour. But the character has also inspired a couple of artworks: Wafaa Bilal put the head of the raver in a public park and watched it grow bigger as people were tweeting about it. And for The Marc Horowitz Signature Series, 19 performances aimed at 'improving' the lives of the citizens he encountered, Marc Horowitz reenacted the techno viking dance session in a junkyard in Walsenburg, Colorado. I saw that one a few years ago at the Espace culturel Louis Vuitton in Paris. Because technoviking knows no social boundaries. Neither does he have any mercantile limits: you can buy Technoviking action figures and Technoviking t-shirts.
And now there might be a documentary about Technoviking. But probably not the one its many fans were expecting.
Matthias Fritsch, the artist who shot and uploaded the video has spent 3 years in a legal battle in Germany. In 2009 (2 years after 'the technoviking' became an internet hit), the raver starring in the video sued the artist for uncleared 'personality rights' and tried to remove Technoviking from the web. Not only the original video (called "Kneecam No. 1") but also all the thousands of mash-ups, copies, comics, parodies and other content uploaded online by enthusiastic users. All had to be removed. The protagonist of the video even requested that his famous fingerpointing pose be erased from the internet. At the end of last month, the judges decided that the original video would not be allowed to be shown as long as it is possible to identify the protagonist. Besides, the filmmaker has to pay the money that he had earned to the plaintiff. The earnings came mostly from YouTube ads with a few extra euros from TV-licenses and T-shirts sales.
Fritsch has started a campaign on indiegogo to raise funds for a documentary about the Technoviking story. First of all, because Fritsch has been studying and documenting the many reactions to the videos for years and the phenomenon in itself is worth discussing. But also because, as he puts it:
the documentary would be :a means to pave the way for artists and internet users around the world to be able to protect themselves against old laws that have yet to catch up to contemporary meme culture."
All this without ever being allowed to actually show the main protagonist of the story.
I caught up with Matthias online the other day...
Hi Matthias! You published the Technoviking video on YouTube in 2006 but it was not before 2009 that the mysterious man sent a legal notice asking you to stop using the video and all derivations of it. Why do you think it took him so long to write you? Was it because he wasn't aware of the phenomenon until then? Or is it because something changed in culture or laws in 2009 that made him realize that the moment had come to do something to protect his "personality"?
I can't say for sure why it took the plaintiff so long to get back to me. Already in October 2007, just a week after the video became viral, I met people in China who I had never met before and who already knew the video. Therefore I find it hard to believe that it will take somebody two years to get notice of being involved in such a big viral effect.
What happened with this trial? Is it finished? What was the decision of the law?
The trial is finished. Basic results are that I am not allowed to show the video anymore in its original form, meaning as long as it is possible to identify the plaintiff's image. If I cant show the protagonist so can't users anymore who mash up the video. According to the judgement a violation can have consequences of up to 250 000 Euro fine or up to 6 months of jail for me. Also I have to pay him all the money that I have earned since 2008 and I will need to cover 7000 Euro for my part of the fees for the trial and costs for his and my lawyers over the last 3,5 years. Since the judges didn't support him in many points of the lawsuit like the banning of user reactions like comics, re-enactments or mashups that are deemed "arty" enough (the German term is "besondere kunstgerechte Bildbearbeitung") in connection with the video's protagonist. Those should still fall under the freedom of expression. Also the judges seem to have concluded that the plaintiff is rather after the money than really trying to solve his argued personal problems in connection with the video and therefore denied him to claim further financial compensation from me. There is still a chance that the plaintiff is not happy enough with this result and files an appeal against the judgement.
In the indiegogo campaign you say that "The trial was not just about me and Technoviking, it pointed out the borders of free culture and user reactions and one can also conclude that we need new categories in the law how to deal with memes on a legal basis." Could you tell us what you mean by this? Where do you think the law should go? And where do you fear it might go?
I am not a specialist in law and I can just describe my "amateur" feeling after being involved in this case. Therefore I can't provide a solid legal concept yet how the law should include new forms of expression that we find in the contemporary network culture, but I realized that there is a big gap between the actual laws and how I think of this case from a perspective of logic & human spirit. What was the situation when the legal problem started and what could be changed about it by a trial? If there has been a viral Meme in the net for years, if it's been watched globally, copied, used for mash-ups, and if it got out of control - what possible result can a judgement bring in reality that by stating that it is not allowed anymore to continue with the further use? Especially since it it became a web-celebrity which is handled by users like a common piece of media that belongs to everybody?! The young generation grows up with a new understanding of how to deal with media in times of instant copy, paste and edit. And the most common effect of censoring something popular is that this makes it even more popular.
If there is no right for mash-up and fair use for cases like the Technoviking-Meme I fear that, as it is already the case in the music business, lawyers might pick up this way of easy & massive money making and start to send cease and desist letters to prosumers for violating personality rights by doing mashups or forwarding it in FB, etc.
An other interesting point is the fact that in Spain or the US the Technoviking-Claim wouldn't even have a legal basis since it all happened in public space. I would love to talk with competent people about those issues, bring them together within the film that I am planning to create and hopefully find answers and possible solutions.
But more generally, i've been wondering how your case wasn't symptomatic of what is happening more generally with internet culture nowadays, when laws seem to be crafted in retrospect and punish you now for something that wasn't illegal at all 5 or 10 years ago. With -for example- designers or artists receiving bills for copy rights of images they used online 10 years ago as part of a student project, at a time when there wasn't any law detailing what could be or shouldn't be done in terms of copyrights for online images, etc. Is this something you would like to comment on?
I think that's of course a problem and always will be one. I am not aware of those examples when a bill points back 10 years, but it points out that the images you talk about are still online. Since the web hardly forgets anything we need an awareness of what we put out there and what is still online in our own accounts. One radical way could be to cut credits completely, only focus on important content and ideas that will be published anonymous, untraceable but alive.
The Technoviking is by far my favourite meme. Yet, i do sympathize with a man who is universally ridiculed (and didn't ask for it, unlike many reality tv 'stars'). Did you try to reach some kind of arrangement with him? Some understanding which would have been less dramatic and time/money consuming than a court case?
The first thing I did was sending him a personal letter, thanking him for finally contacting me and offered that of course I'd like to share whatever I earn and that I would be open to think together about how to make both a part of living out of the meme's popularity.
What strikes me in your case is not so much that you are brought to court (i do find it sad though, don't misunderstand me!) but that you have to be held responsible for the fact that the whole technoviking meme got out of your hands (as is the case with any meme.)
The judges didn't hold me responsible for user reactions and neither denied me the right of showing them in lectures or art projects as long as they don't show the plaintiff.
Matthias Fritsch, The Story of Technoviking - Indiegogo Campaign, 2013
You are planning to shoot the documentary within the legal restrictions that have been made clear by the judges. What are these legal restriction exactly?
The conditions are that the plaintiff should not be identified in the material. I also will not reveal any name, address and so on that could point out how people can find him.
You have created an archive of the different versions, creations and reactions inspired by the technoviking. It is so big that, as you write, "you would need a week to see all the versions that are out there!" So let's end on a cheerful note! If you could select 5 of these versions, which one would they be?
In the past I have created some compilations that research specific recycling strategies by fans and are real enjoyable to watch:
For the biggest part of the user-reactions, since they mash up the original video, my hands are bound at the moment because i shouldn't link directly to content that shows the plaintiff's face. So people need to find these ones themselves. But i can talk about it and it is just incredible how perfect Michael Jackson's song "Beat It" is fitting on the Technoviking clip. As if they were made for each other. There are other songs that are awesome in combination with my video but "Beat it" beats them all in terms of accidentally perfect match.
Also some collages like "the end of the vorld party" or a streetfighter like game simulation of Technoviking against Vernon Koekemoer are results of an incredible fan culture that i could have never come up with myself.
I do love that Beat It techno viking and Matthias might not be allowed to point directly to it, but i can!
The exhibition Shoot! Existential Photography opened a few weeks ago at The Photographers' Gallery and i never got to mention it so far. The selection of work is fantastic, the theme is seductive and it makes you want to locate the nearest playground.
Load, aim, Fire!
In the period following World War I, a curious attraction appeared at fairgrounds: the photographic shooting gallery. If the punter's bullet hit the centre of the target, this triggered a camera. Instead of winning a balloon or toy, the participant would win a snapshot of him or herself in the act of shooting.
The exhibition celebrates the use of the shooting gallery at fairgrounds by the famous (from Jean-Paul Sartre to Federico Fellini) and the non-famous but also the contemporary artists who have been intrigued by the idea of shooting oneself.
The most stunning work in the show is probably the video-sound installation Crossfire by Christian Marclay. I felt like that rabbit in the headlights of a car (or was it a hare? or a deer?) Crossfire is a super fast, loud and powerful sampling of shooting scenes from Hollywood movies. You stand in the middle of the room and wherever you turn your gaze there's Clint Eastwood, Antonio Banderas or some other action hero star aiming and shooting at you.
Since the late 1970s, Jean-François Lecourt has been literally shooting his own image. In his early experiments, the bullet smashes the camera. The roll is pierced by the shoot. In the second series, the bullet perforates a wall of the lightproof box, a ray of light comes in and leaves a mark on the photosensitive paper.
Similarly, Rudolf Steiner uses the camera as a target. In the series Pictures of me, shooting myself into a picture, the bullet hole is the aperture for a pinhole camera, creating an image upon impact.
The story of Ria van Dijk is endearing. Every single year, the lady goes to a fairground shooting gallery in Tilburg, Netherlands to shoot a self portrait. She started her pilgrimage to the shooting booth in 1936, when she was 16. The artist Erik Kessels collected all the images she has taken at the fair. Going from one self-portrait to another is fascinating. You see her hair getting greyer, her glasses following the fashion of the passing decades, her friends or fans coming along with her, etc. The only pause in the sequence is from 1939 to 1945.
The action takes place in total darkness with the flash being triggered just as the bullet breaks open the analogue camera and hits the negative inside it.
Sylvia Ballhause bought a shooting rig from the booth of a family business in Germany. It was the last booth working with analogue, large-format cameras in the country.
The shooting gallery is not as popular as it used to be but you don't need to go far to try the amusement yourself, the Photographers' Gallery has turned on of its rooms into a photographic shooting gallery so that visitors can shoot (at) themselves.
Shoot! Existential Photography is up at the Photographers' Gallery in London until 6 January 2013.
Related story: The cameras that record the moment of their own destruction.