The Finnish artist is the only person i’ve heard about who was actually arrested for pretending to guillotine a cheap Ronald Mc Donald statue. With the help of a friend, i got in touch with Jani Leinonen and bombarded him with questions about the beggars signs he’s been exhibiting at the Venice Biennale, his crazy sexed-up versions of cereal boxes for children, his successful attempts at selling contemporary art works by the bulk as if they were vegetables and of course i was curious about the aftermath of the Ronald affair


The world of fashion and design is inundated with a seemingly endless list of rules. Think of “Less is More,” “Form Follows Function,” “Keep it Simple,” “Dress Your Age,” and the list goes on and on. They’re familiar sayings that some designers consider to be valuable words of wisdom, which serve as a guiding line and source of inspiration. To others, these rules are mere restrictions: design dogmas and fashion formulae that need to be bended, twisted or broken altogether