Athens 2004 dictated that spectators may be refused admission to events if they are carrying food or drinks made by companies that did not see fit to sponsor the games.
Organisers of next month’s Champions Trophy cricket tournament in England thought it fit to do the same.
Cricket fans who have purchased tickets have received a precise list of snacks and soft drinks they will be allowed to take into stadiums.
Any food and drink brands not appearing on the official list will be confiscated outside the stadiums by security guards, and anyone caught with them once inside could be ejected.
The International Cricket Council says the restrictions are primarily designed to protect their commercial partners who are involved in the sponsorship .
From The Guardian.