Entrepreneurs who brought foreign videos and films to Russian’s rural hinterlands where they set up make-shift movie houses and they hired “professionals” to promote the films with naive paintings. Maybe “naive” is not the most appropriate word. I’m not sure many of us will recognise the poster of Kill Bill in the image below.
Some theaters even had in-house artists to keep up with the releases.
Now artists who specialised in painting movie posters are finding it difficult to find work, as distributors prefer digitally designed posters.