Broccoli browsing

Food company Dole has introduced a new service that allows mobile phone users to check vegetable information while shopping: where the product comes from and how it arrived on the shelf, along with cooking tips. The service only works on items packaged with a “QR” barcode, a super-code storing the information. The shopper needs a mobile equipped with a camera and scanner to read the codes.
So far, only Dole’s broccoli has the QR code, but the company plans to expand the service to other vegetables.

From Asahi, via Interactive Media Division Weblog.