For Noam Toran, domestic space is defined as the last private frontier where alienated people use bespoke appliances to engage in unorthodox experiences. Based on real testimonials and news reports, the Desire Management objects address concerns or desires which we call “neglected needs”: complex, emotionally and philosophically charged needs rarely addressed by the commercial market.

Baseball Bed is a suitcase that opens to become a bed shaped like a section of a baseball field. The client is a 35 year-old Japanese man who lost his virginity on a baseball field and wishes to recreate the experience with future partners.

Turbulent Air Hostess Trolley is a trolley with built-in turbulence. The trolley has foot pedals for the user to stand on and a series of off-centered motors that simulate varying degrees of turbulence one can experience in an airplane. The client is a former airline hostess who suffered a panic attack on a flight. She is now unable to fly, and sees the trolley as part of her ongoing therapy to regain confidence in the air.

Vacuum Scanner is a body-sized pole with a vacuum cleaner that can be used in both a vertical and a horizontal position. The client is an American widower who enjoyed being vacuumed by his wife, and has commissioned the object in order to be able to achieve the sensation on his own.

The Desire Management prototypes and video are currently shown at the Design for Thought exhibition, Pop Noir selection at the Israel Museum in Jerusalem, through 31/01/2006.

Noam Toran will also speak at Interior Insights: Design, Ethnography and the Home, Royal College of Art, London, November 24 – 25, 2005.