Using the city as a giant playground

Mogi, invented by the French company Newt Games, is seducing more and more Japaneses.
They can play online or with their keitai (mobile phone) by registering on the Mogi website.
The rules of the game are quite simple: players, represented by customizable avatars and positioned in the city thanks to their GPS-equipped mobile, have to collect virtual objects dissiminated in the streets. Every move of the player appears both online on a 3D map and on the mobile phone.
Newt Games should propose new functions this year: duels between players, intervention of virtual creatures and the possibility to conquer territories in the city.