Research experts at the Henley Centre say television is becoming a wallpaper medium – on in the background – and viewers are not giving their full concentration to it as they used to.
According to a study by Ofcom, UK households last year spent more time watching television, more hours listening to the radio, nearly five times as long surfing on the internet and sent 15 times as many text messages than we did four years ago – despite working an average of 1731 hours a year.
But Britons have become so media literate that they are increasingly combining activities – and in some cases doing all at the same time.
“What we are seeing is that people are consuming media more intensively, watching the TV with the radio on in the background or surfing the internet and glancing at the TV,” said the Henley Centre’s director, Andrew Curry.
From The Guardian.