London-based artist Stephen Rumney has set up a virtual gallery where art lovers can buy a piece of digital art that comes with its own unique web address and an art gallery installation of the image.

Prices of the installations range from £6,000 for Untitled.com, to £300,000 for www.MA.

For Rumney, the Domain Art series reflects “the madness of consumerism, the artworld and life in the 21st Century”. “The person who buys a particular artwork will own a piece of global real estate. Not only do they buy the rights to a work of art to be shown in a gallery, they also own the website and can view their artwork on it.”

Via BBC World.