Point, click and meet the zombie

After last summer successful experience in London cinema, the Cambridge-based company Hypertag is once again promoting cinema (in particular, Shaun of the Dead, a romantic comedy with zombies, which launches in the UK on 9th April) in an interactive campaign.
The principle is quite simple and all you need is your infra-red mobile phone to interact with the interactive bar posters to download a moaning zombie truetone to the mobile phone.
25 style bars in London have been selected for the experience.