McDonald’s anti-advergame

Italian artists/activists Molleindustria is releasing a new anti-advergame (games that challenge players to rethink their relationship with consumption and encourage corporate critique as explained also in Diasaffected ), a business simulator to show the consequences of fast-food economics.

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“Making money in a corporation like McDonald’s is not simple at all. Behind every sandwich is a complex process you must learn to manage: from the creation of pastures to the slaughter, from the restaurant management to the branding. You’ll discover all the dirty secrets that made us one of the biggest company of the world.”
Play the game online for free.

Reminds me of a book i read a couple of year ago: Fast Food Nation, i wasn’t a fan of McDo’s meals taste before but reading that book crushed any temptation i could have to orger a Big Mac or anything they serve there.