Homeless people as walking ads?

Ben & Jerry’s Ice Cream is reportedly about to take advantage of a new “media opportunity” in Amsterdam.


The nuns of a local convent need more funds to continue their charity work with the homeless, so they have come up with a novel approach, and their first takers are Ben & Jerry’s, The ice cream company is providing lots of winter jackets for them to distribute to the People of the street”. On the jackets is emblazoned the Ben & Jerry logo, turning the tramps into walking ambassadors for this American ice cream.

Via The Guardian.