The fruit connection

FRUIT aims to investigate the agriculture which feeds urban dwellers, elevate the ecological knowledge of consumers and encourage a more eco-friendly way of life. From production to utilization, consumers must be aware that every phase of a product’s life influences the environment and ourselves.


The project will use oranges as a vehicle to explore the complex relationships that make up the worlds Food Systems.

The FRUIT wrappers are to be disseminated throughout the food chain. By piggybacking on oranges, information will be carried through the food system and into the hands of consumers. The Wrapper holds information on a variety of aspects concerning food movements, transport and urban farming.

A project by Amy Franceschini and Nis Roemer from Free Soil with Myriel Milicevic.