‘Freetext’ numbers

In September, lots of brands and media companies will let their customer communicate with them for free in the UK.

UK operators will provide zero-rated SMS shortcodes, giving birth to a mobile equivalent of the freephone number. The launch has been delayed because one of mobile operator O2 who could not offer a commercial service to match its competitors.

Companies are also looking forward to free-to-the-user version of MMS.

Via New Media Zero.