Disney using tech to induce its guests to stay longer and spend more

Disney’s reservation agents are already using new technology to create a sales process “that satisfies guests while significantly improving yields at our resort assets in Orlando,” explains Jay Rasulo, president of Walt Disney Parks and Resorts.

They record a caller’s information and interests; then a software creates four distinct offers based on the needs of the caller and Disney’s projected capacity.

Disney is also looking at new ways to pull potential visitors into its parks and resorts.

People at home can connect to Disney’s Web site and play a computer game against visitors to Epcot’s Mission: Space.
The game is free, but players must register an e-mail address and are asked how many children under age 18 live in their household.

Disney is also working on Virtual Magic Kingdom, an online version of California’s Disneyland built on the same technology as multiplayer online games.


Disney Imagineers wants to build on Pal Mickey, an interactive Mickey Mouse plush toy that uses wireless technology to deliver current park information as well as Disney trivia.

In the near future, guests may be able to use PDAs to “program our parks.”

Preteen girls who like the Disney Channel cartoon Kim Possible could download a “mission” to save the world by completing tasks throughout Epcot, while their parents could receive wireless invitations to wine tastings.

Such amenities are “just ideas at this point,” said Rasulo, but “they are exciting because they would give guests so many new ways to enjoy our parks — and so many reasons to extend their stays or come back for additional visits.”

Via del.icio.us/foe Talk Disney.

Forbes made a list of the top-earning fictional characters. And of course, poor Disney is number one on the list.