The American section of the Saint-Etienne International Design Biennale –to be held on November 6 to 14– asked artists to reflect on the theme Value Meal: Design and (over)Eating.
“The design community has not spent much time addressing this problem, from either a communication or a product-design standpoint,” says curator Laetitia Wolff. “We thought it would be sort of a tongue-in-cheek response to the American section of the biennale.”
The idea was to develop concept products that would to make people aware of what, how, or how much they eat.
To comment on the alarming ubiquity of high-fructose corn syrup, Steve Sandstrom designed a bulk package for it, so that Americans could buy their average annual dose—8 gallons per person—in one handy Costco-ready steel drum.
Design studio Superhappybunny created the futurismic concept of BWIP, you connect it to your body, and while you eat your fat is turned into products. IDEO made the Crave Aid patch, “a health aid that works like a nicotine patch to prevent you from overeating.” (I thought I was already existing!)