About mobile “browse and buy” sites

A research issued by mobile content gateway Bango shows that 60 % of visitors of mobile internet sites are making multiple purchases and nearly half of them repeat the operation. But only 18 % who use SMS and MMS delivery mechanisms do it again. The reason may lie in the fact that mobile internet sites offer additional content, thus temptation.

Bango provides a globally deployed service that charges the access of mobile website by users on a mobile phone bill or a credit card, regardless of their mobile operator.

Via PMN.