Nike should start tomorrow a campaign that will send participants around New York to find 16 postings for a “chance” to buy a pair of the marketer’s Air Force-X MID shoes before it hit the stores.
People interested have to register on the company’s website , and they’ll get SMS alerts on their mobile phones, indicating where to find the postings. Once players locate them, they submit the code on the posters via their mobile phone. They get points for the number of posters they find and the speed with which they get to them.