Regine February 1, 2006 gadgets

Masked Rider superhero’s belt for men in their 30s to 40s

Toy manufacturer Bandai Co. will start selling from March replica belts identical to the one ’70s superhero Masked Rider used to transform into a powerful defender of justice.

Not the kind of gadget i usually blog but what amazed me is its targets are men in their 30s to 40s, as attested by the waist size, which extends from 85 centimeters to 110 centimeters. The men would have been children during hero’s heyday on TV.

The belt has a windmill built into the front which, upon pushing a button, whirls around and flashes red, blue and white lights.

Wearers can also mimic the superhero transformation by triggering a switch that sets off weird sound effects identical to those used in the TV show when the motorcycle-riding crime fighter changed from his alter-ego.

Via Mainichi.

3Comments

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1

konomi on February 1, 2006 at 9:59 am

I kind of think the idea is cool and am hoping it will be a hit product. I had one when I was a tiny kid.
2

regine on February 2, 2006 at 9:25 am

but would you buy one now? and if yes, where would you wear it?
3

bill on February 3, 2006 at 2:11 pm

I can only guess they are hoping to capitalize on some men’s usage of this in a romantic interlude’s fantasy. Although I occasionally would love to run around playing superhero with my kids, I don’t think I’d bother using a prop…. still, if other people enjoy it, I say more power to them!