The Polite Umbrella, by Joo Paek, respects people’s personal space in a public area. This shrinkable umbrella enables users to morph its shape like a jellyfish in order to reduce occupied space and to increase user maneuverability.

The user can adjust their umbrella by pulling a handle so that one can protect themselves from harsh winds or bumping into others. Additionally, graphic images printed on the umbrella have animated effects which create gestures of politeness such as bowing or hand gestures. Furthermore the umbrella has readable quotes related to good manners in order to initiate communications. Check the video.