The March edition of Business 2.0 chronicles reported that Prada’s $40 million New York flagship, conceived to bring revolution to the shopping experience stirs doubts and disenchantment.
A series of fiascos blemishes the store’s state-of-the-art technology: dressing room doors that fail to open; touch-screens that remain blank; custom-made PDAs that don’t get used; customers that refuse to use smart cards by fear that their own dress size should be known to anybody but themselves…