The game uses Japanese Puri Kura stickers as a starting point for an experiment in social networks, automated phonecam image analysis, and urban visual culture.
The goal is to see and be seen, using tiny images woven into the fabric of Tokyo streetlife.
To play, place your own stickers (with a star on it to recognize participants) wherever you want and collect the stickers of other players by shooting them with your phonecam. Whenever a player snaps a Superstar sticker both players earn points.
A link is then created between the two players. From this point on, any time either player earns points (by shooting a new sticker or by having their sticker shot) the other one will also earn points (though not as many).
Superstar thus builds a network of connections that forms a social, pyramid scheme. Successful players will be the ones that forge connections with other active players.
Automated image recognition (e.g. Mobot technology) will decipher who is photographing whom when players email their images to SuperstarHQ via their phonecam. A message is returned via SMS indicating points earned.
Details in the PDF.
Via Metroblogging Tokyo.