Neo One has won yesterday the 2004 Mobile Messaging Awards for “Best use for customer relationship management”. Their product Impulse is an interactive SMS-to-Screen platform for nightclubs and venues. It allow clubbers to interact (chatting, flirting, voting or sending MMS) with each other, the DJ and staff by sending SMS from their mobile phones to screens in the club.

But Impulse is also a tool that gives managers of nightclubs and venues the information they need to improve the relationships with their customers.