(Re)design your very own label for one of your favourite products! In 3 simple steps.

Shilpa Gupta’s M.O.L. My Own Label allows you to replace the label for a product by a new one.

You can decide on the worker’s wages, choose the manufacturing conditions and select items such as “blood diamonds” (with tips advising you to buy them cheaper from war zones in Sierra Leone), healthy kidneys, cheap designer bags, etc.

The project is inspired by excessive branding, consumerism and globalization.

Also by Shilpa Gupta: Your kidney supermarket.