In Makoto Ishiwata’s Vacuum Packing! the consumer becomes voluntarily a vaccum packed product.

After donning a baseball catcher’s mask (to allow him/her to breath) and stepping into a phone booth-like structure with translucent rubber walls, the participant strikes a pose. The air is then sucked out of the booth, leaving the person inside looking — and maybe feeling — like a piece of meat in a supermarket (which was one of Ishiwata’s inspirations for the project).