Mobile operators have spent billions on their 3G licences without having a clear strategy of what they’re going to do with them and where they’ll find high bandwidth content.
Mobix Interactive and media strategists Jack Brand have joined to create the first ever ‘made-for-mobile’ UK daily soap opera, ‘Connections’.
Episodes will last 90 seconds and finish each day with the cliffhanger.
The two companies say to have imagined a whole range of story treatments: from spy and crime stories, to sci-fi thrillers and sitcom. The episodes are shot specifically for phone screens where there is no room for ambiguity.
Connections was supposed to launch at the end of March, still no news from it.
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