The Norwegian Broadcasting Corporation (NRK) broadcasts an interactive map as part of its debate program Standpunkt, in which viewers express their opinions via SMS messages. The SMS are broadcast while the location of the viewer is highlighted simultaneously on a map of the country.

In Norway, the location of the viewer is significant, since opinions there are often regionalized.

According to Geodata, the Norwegian company who helped develop the system, “The LBS solution consists of many connectors to the mobile operators, an administrative interface, a database, and a reverse geocoding module.” ESRI’s ArcSDE, a spatial data server, is used for the reverse geocoding process to facilitate the conversion of coordinates to place names and administrative units.

From Spatial ews, via Textually.