The Vodafone Interactive Cube won the Gold award, in the Environments section of the IDEA (Industrial Design Excellence Awards)competition.

Designed by Ydreams and IDEO, this four-meter cube, posed on the surface of a lake at the entrance to Vodaphone’s Lisbon headquarters, serves as an interactive expression of the telco brand. Different facets of the cube offer art, news, advertisement, and games. Using their mobile phones as remote controllers, visitors anywhere within the building can write, draw and play games on/with the cube.