I saw the Inochi animated video a while ago at a Takashi Murakami exhibition in Turin. Been looking for an online version of it for some time and just stumbled upon it today. Hurray!

Murakami, an artist known for merging fine art with commercial product better than everyone else, first made a sculpture, Inochi (“Life”). Later on he decided to shoot a sexy “commercial” for the sculpture as if it were a car or any other luxury product.

Watch it here.

More Takashi Murakami videos.