In the UK Virgin Mobile online campaign allows users to pick their favourite ringtone directly from the ad. They can listen to the ringtone and then text a number to get it, without visiting a Web site.
![bogof_haircut_2[1].jpg](http://www.we-make-money-not-art.com/xxx/bogof_haircut_2%5B1%5D.jpg)
Via Adverblog.
In the UK Virgin Mobile online campaign allows users to pick their favourite ringtone directly from the ad. They can listen to the ringtone and then text a number to get it, without visiting a Web site.
Via Adverblog.