Mirrr offers you a “personal flickr t-shirt”. First, you give your flickr user name to the Mirrr staff. 15 minutes later, you are guided to a changing room where you find a flickr t-shirt printed with the tags you use to organize and describe the pictures you upload on flickr.

Mirrr confronts the visitor with his/her self-conception by projecting its essence onto his/her reflection in the mirror. The words on the shirt are flipped horizontally so they can be read in the mirror. Implying that the visitor’s narrative is actually addressing himself while claiming to address others, it does not only confront the visitor with the narrative itself, but also with the underlying paradigms: A narcissistic interest in the world as a projection-screen for one’s own reflection. The world wide web can be understood as a manifestation of the gaze, the “world” becomes a mirror.

Mirr is part of the projects on the construction of identity and flickr by Jakob Schillinger and Sascha Pohflepp (check also his other projects: eavesdripping and echo).

p.s. may i remind the charming model on the picture above that we are anxiously waiting for his feedback about he knows what.