Canadians Try SMS Cure For Voter Apathy
With 25% of voters aged 18-24 voting, an initiative to engage young people in the issues of the next federal election in Canada has been launched.
Youth Text 2004 is a collaboration between The Dominion Institute (an organisation concerned about the erosion of a common memory in Canada) and the Canadian Wireless Telecommunications Association (CWTA)
It started yesterday and proceeds throughout the election campaign on November 29. Canadian mobile phone users will be able to use a five- or six-digit “Short Code” to send a question or statement via SMS to the federal political parties’ campaign headquarters. Political parties will also be able to respond via text messaging.