Billboards and window displays can track you!

Montreal-based Freeset Interactive has developed “The Human Locator“, a system allowing advertisement to interact with the passer-by.


The Human Locator analyses a camera feed in real time, sending detailed information about people’s location, size, and movements.

This data is then used as input to control projections, video, graphic animations, mechanical apparatus, and sound on window displays, inside shops or on public signage.