bb_write, by limiteazero, are 4 micro environments that correspond to the 4 BlackBerry® keywords: liberation, innovation, interaction, communication. The whole installation is a tangible representation of the “always on” experience of today’s mobile technologies.

Visitors are asked to write e-mails related to one of the keywords; 4 different visual clients, running inside the cubes, turn the texts of the e-mails into a graphic processing. Some keyframes are printed, and can be seen next to the monitors. On the opposite wall, 4 BlackBerrys also receive the e-mails, enhancing the ‘online’ environmental character through the lighting and the sounds generated when receiving messages.

The ‘engine’ of the cubes is apparent, as the electronic components have been assembled on their outer surface.

Quicktime movie.

bb_write has been recently exhibited at SMAU 2005 (i’ll award the SMAU fair the title of the most ridiculous experience in my life so far), in Milan. Next stops: Milan, Madrid.

I wish i could have had these explanations when i visited the exhibition. The adorable guys i met at the Blackberry stand would not explain me what the installation was about. However, they were extremely proud to show me that one can actually SEND an email with a Blackberry (oh! waw, that was the scoop of the month.)