emosive is a service for mobile devices which allows capturing, storing and sharing of fleeting emotional experiences. Based on the Cognitive Priming theory, as we become more immersed in digital media through our mobile devices, our personal media inventories constantly act as memory aids, “priming” us to better recollect associative, personal (episodic) memories when facing an external stimulus. Being mobile and in a dynamic environment, these recollections are moving, both emotionally and quickly away from us. emosive bundles text, sound and image animation to allow capturing these fleeting emotional experiences, then sharing and reliving them with cared others. emosive proposes a new format of instant messages, dubbed IFM â€“ Instant Feeling Messages.
While walking in the park and listening to a verse from his and his girlfriend Tinaâ€™s favorite tune â€“ Madonnaâ€™s Little Star (â€œNever forget how to dream, Butterflyâ€?), Jake sees a butterfly on a flower. Primed by the romantic musical immersion, Jake notices the colors of the butterfly and immediately loads a memory of Tinaâ€™s same-colored summer dress. Jake quickly clicks the emosive shortcut key sequence on his device. He snaps a photo of the butterfly and tags the image as “Butterfly”. As Jack walks around the city, he captures other fleeting moments, making sure they are tagged to correspond with lyric words. He even adds some tagged images from his Flickr account. He then “wraps” everything as an IFM, previews it and sends it to Tina. When Tina accepts the IFM, it will stream to her phone and synchronize the tune and the images, based on the tagged lyric words. The stored IFM can also be viewed effectively as an emosive experience from any web-enabled browser.
The emosive (formerly e:sense) project was developed by the design team of the Designs Which Create Design workshop, held at the University Institute of Architecture of Venice (IUAV) 2006.