San Francisco-based Brand Marketers is sending models out in public in T-shirts with built-in television sets.
The Adver-Wear shirts feature an 11-inch flat screen mounted at chest level in each shirt, and four hidden speakers deliver sound.
Rapid technological developments suggest that the TV T-shirts are a pale prototype of what is to come. “Soon screens will be flexible and larger,” says Adam Hollander, his creator. “The whole shirt will be a screen.”