Inochi video

I saw the Inochi animated video a while ago at a Takashi Murakami exhibition in Turin. Been looking for an online version of it for some time and just stumbled upon it today. Hurray!

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Murakami, an artist known for merging fine art with commercial product better than everyone else, first made a sculpture, Inochi (“Life”). Later on he decided to shoot a sexy “commercial” for the sculpture as if it were a car or any other luxury product.

Watch it here.

More Takashi Murakami videos.