VisitorVille provides lively, visual information about a web site effectiveness: traffic patterns, advertising success and visitor demographics, behaviour and interaction.

The system represents referrers as buses and web pages as buildings. When a new visitor arrives, a bus delivers him to a building. To move between buildings, the visitor either walk, take a cab or – if he’s a VIP – a limousine or helicopter. A click on any person pulls up a Visitor Passport with over 20 pieces of information (such as navigation path, location, organization, time on site, etc.) Another click can even initiate a chat with him.

Via Gadgetopia.