Meat Helmet looks at the absurd attempt of fast food chains to market to the health conscious. SWAMP‘s Meat Helmet introduces the antithetical adult-happy meal; designed to reveal, rather than conceal, the contradictions inherent with health-conscious fast food.

If you want to eat a Big Mac and be physically fit, it will teach you the arduous pains of enjoying such a luxury. Pneumatic “air muscles” control the helmet, forcing the user to eat at intervals specified by a central processing unit located on a belt. The on-board program sends out commands to an electronic valve, which controls the supply of compressed air to the air muscles.

The user punches in the amount of calories about to be consumed (Big Mac = 560) on a keypad and the program will calculate how many chews are needed to burn them off (chewing = 70 calories/hour), commencing the forced-chewing upon the user (8 hour workout!).