Big Brother producer Endemol will introduce the mobile phone soap opera FanTESStic on the UK market in the next few months.
![soap[1].jpg](http://www.we-make-money-not-art.com/xxx/soap%5B1%5D.jpg)
‘Entertainment to mobile phones is going to come thick and fast in the next six to 12 months with the arrival of 3G,’ said Peter Cowley, Endemol UK director of interactive media. ‘We’re testing the water to see how this content works in the market.’
FanTESStic has already proved a hit in Spain where it was recently launched by Telefonica (see their trailer.)
From New Media Zero, via Techdigest.