PDD, the British company specialized in product innovation, has developed SNIF- Sexy New Intelligent Fragrance – a fragrance device with a sensory intelligence that monitors both the body conditions of the person wearing it, and his/her direct environment. These readings are then processed to release the optimum level of scent.

The smell is diffused by controlled evaporation using an ASIC chip (or Application Specific Integrated Circuit, a semiconductor chip produced for a specific application for a specific customer), miniature battery and heat elements.

Found on Shiny Shiny