Shopdropping is an ongoing project in which Ryan Watkins-Hughes alters the packaging of canned goods and then “shopdrops” them back onto grocery store shelves. He replaces the packaging with labels created using his own photographs.

The “shopdropped” works act as a series of art objects that people can purchase from the grocery store. Because the barcodes and price tags are left intact purchasing the cans before they are discovered and removed is possible.

The artist is now looking for all types of works on paper: photography, drawing, painting, printmaking, computer printouts, etc. He needs 2 copies so that one set can be “shopdropped” into grocery stores and another set can be displayed as a group project in a gallery in NYC.

Call.

Via Repellent.

See also: the Droplift project (thanks Paul)

Related: Shopdropping: Experiments in the Aisle.