Mobile content delivery firm Mobix Interactive has teamed up with Jack Brand to pilot a new video mobile soap opera in the UK

“In effect, we’re creating a new category of made-for-mobile content – SFSP (Short Form Serialised Programming),” said John Hazell, director at Jack Brand.

“We’ve started with the soap opera because whichever country you’re in and whichever medium you choose, the soap opera is universally considered to be the most compelling of serialised programming.”

Lance Stevens, CEO at Mobix said: “What we’re doing is kick -starting the video mobile market and proving to the operators, broadcast networks and big brands that it is possible to make compelling and successful programmes for mobile phones that people will want to watch.”