As a (very absent) contributor of World Changing, i should have done a better job at promoting one of the most inspiring books you might get your hands on these days: Worldchanging: A User’s Guide for the 21st Century. The book is a groundbreaking compendium of the most innovative solutions, ideas and inventions emerging today for building a sustainable, livable, prosperous future.

I’m still waiting for my copy to arrive but i have no doubt the book is well worth your attention and $$$. World Changing has a very tiny promotion budget. All they have is you. Help them hack the publishing system.

What Alex Steffen proposes is to put, through coordinated action, the Worldchanging book on the top of the Amazon bestseller list, one of the main ways booksellers and media determine which books they should pay attention to.

Here’s what they’re suggesting:

On November first, at eleven minutes after eleven a.m. (Pacific time), please go to Amazon and buy the book.

Better still, go to Amazon and buy the book on the first, and in the meantime blog, email, talk up the book and do whatever you can to encourage everyone who you think cares about sustainability, innovation and social change, everyone who wants more solutions in the public debate, to join you on buying the book on 11/1 at 11:11 a.m. Please help spread the word.