viZoo is a Danish advertising film company, developing and producing new media.

They imagined Free Format, a free-floating hologram which looks absolutely true to life. Created by projecting a specially produced film onto a see-through screen, it merges with the foreground and background to create an illusion in a real-life setting.

As Core77 comments “Obviously, this screen material is great for point of purchase and concert-type visuals, but it seems too good to pass up for things like furniture, information kiosks, and maybe even home products?”

Via ID fuel.