Publisher IPC has launched in the UK a magazine in a ‘digital edition’ format for video and audio downloading. “Downloaded“will provide listings on music, TV, films and game downloads.

The digital edition will rely on the Zinio software, a technology that presents printed pages in a life-like manner online, readers can turn virtual pages, zoom in on sections, and load video and audio clips.

IPC said the e-magazine will initially run as a trial of the technology.

From Netimperative.