eTech notes from Putting the Fun in Functional. Applying Games Mechanics To Functional Software.
Amy Jo Kim, Creative Director of Shuffle Brain. Her slides.

How can we use game mechanics to create compelling services and applications, even if those are not games.

How can games shape behaviour? By leveraging our basic, primal response patterns. Schedules of reinforcement (giving rewards within a certain schedule)

How to make interactive experience more addictive? By finding inspiration in 5 game mechanics.

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