Online marketing firm Dotomi will launch next week in the US the ‘Dotomi Direct Messaging’, a personalised advertising technology that provides web surfers with ‘personalised’ ads as they read some major Internet sites, including the The New York Times, Lycos and About.com.

Dotomi’s personalised banner addresses potential customers by name and the ads are personalised by tracking surfing habits and previous purchases over the web.

An opt in facility allows the publishers to be sure readers really want to get these targeted adverts.

From Net Imperative.
Related entry: “Driving customers from the web to your door”.