Talking to the vanity component that lurks in everyone of us, the Samsung “Show Your World” US ad campaign, heralds the new age when video phone owners can record their daily lives and become the director and star of the movie of their own life.

In one of the first commercials, a gorgeous blonde walks around staring into her phone screen framing shots of her love story, a rain storm, flambéed meals, a fashion show, a boardwalk game arcade, a night in clubs and a hotel balcony overlooking the Empire State Buildingno… ignoring the world that does not evolve strictly around herself.

From Adrants.