Auction addicts (hello, Sathia!) will be able to monitor closely eBay bids via RSS using Auction Scout, a new software from Texas startup Pluck.

The software is free, but Pluck hopes to customize ads to the feeds, so users get pitches related to the items they’re craving.

A collaborative feature will also allow them to set up shared folders so family and friends receive the same updates and can advise buyers to buy the product or not.

From USA Today, via Micro Persuasion.